Really quite simple, we make full-color custom bookmarks and usually are requested to provide them with attached tassels. These are not to be taken lightly with many functions: Marketing, Celebrations, Fundraisers, Tradeshow handouts, Souvenirs, and Political events. (OPTIONAL BACKGROUND) We have done individual orders for Sporting Events, Movie announcements, and Inserts for Horse magazines (Morgan & Arabians), Nelson Mandela\’s staff flew him into Florida and they took our bookmarks with tassels for his Aids Foundation Fundraiser at the Bookmark Lounge in NYC. I could go on forever. So, these simple little advertising pieces are likely to have found their way to you, or perhaps they will in the future.